Hello,
In The Selling Advertising process they are two kinds of Advertising and this leads to two kinds of ad sales business also .so the first kind is the rational kind wise type .for example ,yellow pages ads, direct mail and Google ad words fit into this category. This is Advertising that about work ,if work is defined as "Pay $3 and make $4 "with measurable direct Advertising ,most Advertising takes a skill to turn a profit , and most Advertisers don't have any .so, there are people who make a profit with Ad words or with squid offers, but not every one.
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