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Intelligence set - Global market review of ice cream – forecasts to 2012 PLUS a set o

Posted September 30th, 2008 at 10:46 AM by Bharatbook
Bharatbook.com Added a new report which gives detail information about " Intelligence set - Global market review of ice cream – forecasts to 2012 PLUS a set of 8 supplier profiles"(http://www.bharatbook.com/detail.asp?id=24264)

This intelligence set represents excellent value for money, it includes our exclusive ice cream report, along with profiles of the major players in the market: Nestle SA, Unilever, Kraft Foods, Inc., Cadbury Scheweppes, General Mills Inc, Dean Foods, Ajinomoto Co. Inc, Meiji Dairies Corporation.

The global ice cream market remains rather fragmented compared to other more established food sectors. Value growth has stagnated in many regions worldwide, although this is forecast to change for the better over the next six years, as consumers increasingly trade up to premium variants and seek higher-quality ingredients, which come at a cost. Stagnation has resulted from the maturation of the sector, health concerns and growing competition from cheaper private-label products.

Ice cream is the ultimate in indulgence for many people, although manufacturers who are on the top of their game also recognise the potential for healthy indulgent products in this hugely competitive category. Manufacturers are fighting back against retailers' own-labels with more premium and innovative ice cream ranges. This premiumisation and differentiation is essential in order to avoid the economisation of the sector following private-labels' focus on single, traditional flavoured and low-price ice cream products.

This first edition report provides insights into the highly developed and competitive ice cream category. In a world where waistlines are expanding and attentions are turning towards healthier eating, ice cream manufacturers must now consider their role in the obesity debate, and provide healthier, lower fat/calorie and lighter alternatives for health-conscious consumers. The ice cream sector has held global appeal for decades, and all companies involved in this established sector must now keep on top of the major and emerging trends and market drivers.

In this report, it has analysed the major trends currently influencing innovation and NPD in the ice cream sector, and offered insight into future opportunities for established and emerging players. The report assesses the best-practice strategies of leading and up-and-coming ice cream companies around the world. The study also quantifies market opportunities in terms of market value in Europe, Asia and the Americas from 2000 to 2012. Brand examples are also included to highlight and substantiate strategies and analysis throughout the report, as are comments from relevant industry executives who have been interviewed by the author.

For More information please visit : http://www.bharatbook.com/detail.asp?id=24264

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