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Low-cost cars: opportunities and challenges

Posted September 30th, 2008 at 05:20 AM by Bharatbook
Bharatbook.com Added a new report which gives detail information about "Low-cost cars: opportunities and challenges" (http://www.bharatbook.com/detail.asp?id=73317)

It’s the hottest of hot topics – but it’s open to the widest of interpretations. What, exactly, is a low-cost car? The Dacia Logan, Fiat Palio, Tata Nano, Maruti 800, Lada Zhiguli? Or even a five-year-old VW Golf? The answer is all of them. Low-cost cars are the agents of growth in the global car market. German Tier 1 supplier Bosch estimates low-cost vehicles priced below EUR 7, 000 could reach a 13% share of the world market – or about 10million vehicles – by 2010, and consultants Roland Berger estimate annual global production of 18million sub-EUR10,000 cars by 2012. The reasons are clear, as the developed world stagnates in terms of car sales, emerging markets are driving growth. Producing cars that suit the needs of consumers in these markets becomes imperative for the car industry.

That means driving down costs to the consumer – low purchase price; low running costs. And it means driving down costs for the manufacturer in order to maximise profitability. Getting this equation right is essential – there’s less room to manoeuvre with a low-cost car, and margins are inevitably slight.

Chapter 1: Introduction - A brief overview of the sector and report coverage.

Chapter 2: Legacy cars – the slow demise of the obsolete model - One of the reasons why low-cost cars are required is the need to replace ‘legacy’ cars – obsolete models that have been produced continuously in those markets for up to 40 years. These cars often define the look of the country’s roads, but the legacy cars’ days are numbered as emissions regulations and especially crash-test rules are tightened.

For More information please visit : http://www.bharatbook.com/detail.asp?id=73317

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