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Global market review of functional health soft drinks - forecasts to 2012

Posted October 2nd, 2008 at 11:22 AM by Bharatbook
Bharatbook.com Added a new report which gives detail information about "Global market review of functional health soft drinks - forecasts to 2012" (http://www.bharatbook.com/detail.asp?id=40551)

By 2012, it's estimated that an average 84.5 litres of soft drinks will be consumed per person per year globally, with consumption rates in the global health and wellness drinks market rising rapidly. This new report from just-drinks will provide insight into a sector that has attracted huge investment and interest in the 21st century. Consumer awareness of nutrition has developed and led to a raft of new products appearing onto the market, and with value and volume sales of functional soft drinks (FSDs) demonstrating strong incremental growth since 2000, the rate of reformulations, line extensions and innovation in the sector has exceeded all expectations.

This report addresses the FSD market from the perspective of health and wellness products, and provides forecasts to 2012. It considers current trends in health and wellness sub-sectors including smoothies, functional waters, functional juices and juice drinks.

We consider the major drivers and trends in order to better understand the future direction of the health and wellness FSD market, and its current role in the global health, convenience and premium megatrends.

Analysis of growth strategies by multinationals and smaller players to optimise future opportunities is included, along with potential new product development (NPD) in key markets including Europe, North America and Asia.

Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as are comments from relevant industry executives who were interviewed by the author.

For More information please visit : http://www.bharatbook.com/detail.asp?id=40551

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Navi Mumbai - 400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
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E-mail : info@bharatbook.com
Website : www.bharatbook.com
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