Global market review of blended whisky - forecasts to 2012
Posted October 2nd, 2008 at 11:12 AM by Bharatbook
Bharatbook.com Added a new report which gives detail information about "Global market review of blended whisky - forecasts to 2012" (http://www.bharatbook.com/detail.asp?id=40552)
This brand new report, the Global market review of blended whisky, looks at what is happening to blended Scotch in emerging and mature markets. We examine their opportunities and challenges, and ask the question; Is the industry correct in believing that blended whisky will enter a new golden age via the potential in the economies of Brazil, Russia, India and China (BRIC)?
We examine whether there has been a change in the nature of whisky marketing, and answer questions such as :
Is blended Scotch (r)evolutionary or simply resilient?
If the 'purist view' is falling away, what is it being replaced with?
Can the same approach be made to work both in the eager new markets, and the sluggish mature markets?
Brand image, self-image and innovation are addressed, plus we take a look at the role of, and the opportunities for 'smaller' brands.
Interviews with key executives from the top players in the industry are a main focus of the report, and we provide commentary from executives at J&B, Chivas Bros, Diageo, Whyte & Mackay, Burn Stewart, Cutty Sark and Beam Global among others.
The report discusses the issues around current shortage of supply of blended Scotch, and finally, we give a perspective on the future of this global category.
For More information please visit : http://www.bharatbook.com/detail.asp?id=40552
contact us:
Bharat Book Bureau
207, Hermes Atrium, Sector 11,
PO Box.54, CBD Belapur,
Navi Mumbai - 400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
Website : www.bharatbook.com
This brand new report, the Global market review of blended whisky, looks at what is happening to blended Scotch in emerging and mature markets. We examine their opportunities and challenges, and ask the question; Is the industry correct in believing that blended whisky will enter a new golden age via the potential in the economies of Brazil, Russia, India and China (BRIC)?
We examine whether there has been a change in the nature of whisky marketing, and answer questions such as :
Is blended Scotch (r)evolutionary or simply resilient?
If the 'purist view' is falling away, what is it being replaced with?
Can the same approach be made to work both in the eager new markets, and the sluggish mature markets?
Brand image, self-image and innovation are addressed, plus we take a look at the role of, and the opportunities for 'smaller' brands.
Interviews with key executives from the top players in the industry are a main focus of the report, and we provide commentary from executives at J&B, Chivas Bros, Diageo, Whyte & Mackay, Burn Stewart, Cutty Sark and Beam Global among others.
The report discusses the issues around current shortage of supply of blended Scotch, and finally, we give a perspective on the future of this global category.
For More information please visit : http://www.bharatbook.com/detail.asp?id=40552
contact us:
Bharat Book Bureau
207, Hermes Atrium, Sector 11,
PO Box.54, CBD Belapur,
Navi Mumbai - 400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
Website : www.bharatbook.com
Total Comments 0
Comments
Recent Blog Entries by Bharatbook
- Axles and Wheels for railway locomotives, Made in China (December 2nd, 2008)
- Insight view on Turkish Automobile Sector (December 2nd, 2008)
- Biometrics Throughout The World (November 28th, 2008)
- Telecommunications In Italy (Interactive Model) (November 28th, 2008)
- Outlook On The American Nuclear Energy (November 28th, 2008)
